Lindsay Pietroluongo – Building an SEO Campaign From ScratchAug 29th, 2013 | By Lindsay Pietroluongo | Category: Lifestyle
When people hear the term “SEO,” they generally think of keywords and awkward phrasing. SEO goes well beyond simply optimizing for keywords, though. It’s about optimizing a website, a brand, a product – which means that your SEO has to extend beyond the text on your website. Social media plays a large role in quality SEO services, too. Learn how to build an SEO campaign from the ground up.
Pay Per Click Campaigns
Keyword research is a huge part of an SEO campaign and one of the most effective ways to find the perfect keywords is begin a pay per click campaign. These types of campaigns monitor the keywords and keyword phrases that visitors are clicking on, which means that these are the SEO words you should use in order to convert visitors to customers. Even if you have high traffic to a website, most people need those visitors to turn into paying customers, and a pay per click campaign can help you reach your monetary goals.
Now that you know what keywords and phrases to use in your SEO campaign, you’ll need to build links to direct people back to your website. Search on Google for one of your keywords and then reach out to the owners of the pages that rank for that keyword – just make sure to not contact a direct competitor of yours! If you can get the page owner to agree to link to your page from theirs, you’ll seriously increase traffic to your website. This is where white hat SEO comes in, though – make sure that the keywords you’re building links on actually have something to do with your website. Otherwise, you’ll lose the trust of your audience.
Facebook is, hands down, one of the most popular websites on the Internet today. Your business needs a fan page for various reasons, one of them being to get more traffic to your website. Also, you’ll want to put “Like” buttons on your webpages to increase interaction and visibility. Unfortunately, Facebook posts with links tend to get less visibility than posts with just text, but that doesn’t mean it’s a lost cause. You can still get people to your website from Facebook with clever tricks, like simply mentioning the website URL within a post without actually adding a link.
Twitter is another must-have social media platform for any type of business. Plus, Twitter is even better at directing people to other web pages than Facebook is, because many consumers turn to Twitter for news and information. By utilizing Twitter’s advertising network, you can seriously expand your reach. The good news is that you can run ads for just a dollar or two a day. Twitter is also excellent because it heavily uses SEO by way of hashtags. You can tag your posts using your preferred SEO words and phrases so that people who aren’t currently following you can still find your Tweets.
Google+ may be one of the newest players in the game, but it’s quickly creeping up to the #1 spot in social media. Why? Since Google+ is, obviously, part of Google – the world’s most popular search engine – just about everything that’s posted to Google+ is automatically ranked to show up higher in search results.
Lindsay Pietroluongo is a full-time freelance writer in the Hudson Valley. Her work has appeared in the Poughkeepsie Journal and Chronogram magazine. Lindsay also writes business content and marketing materials for professionals. Visit Lindsay on the Rocks and Poison Apple Ink to learn more. Lindsay can be seen on Hudson Valley Insider each Thursday under the Lifestyle section.