Hudson Valley Agribusiness Wins State Grant for Regional Buy Local Campaign Development - Daily Hudson Valley News

Hudson Valley Agribusiness Wins State Grant for Regional Buy Local Campaign Development

Jun 4th, 2012 | By | Category: Lead Article

Hudson Valley AgriBusiness Development Corporation (HVADC) in partnership with Hudson Valley Tourism was awarded a grant from New York State Department of Agricultural and Markets to promote their Hudson Valley Bounty program. Hudson Valley Bounty is a membership driven program with the mission is to promote and support networking connections between local agricultural producers, culinary businesses and consumers, while educating the community about the preservation of local farms and the use of local and regional sustainable food products.

The grant allows for HVADC and HVT to create a multi-year marketing and media campaign aimed at increasing the sales of specialty crops in the Hudson Valley region through enhanced consumer awareness of what products are available and where they can be purchased. Todd Erling, Executive Director of HVADC states, “Thanks to Governor Cuomo and Commissioner Aubertine, this grant is a terrific opportunity to continue our efforts to make Hudson Valley Bounty the source for all local food needs here in the Valley. We are pleased to be working closely with the staff at Ag & Markets to raise the profile of Hudson Valley specialty crop farmers and the region as a whole for its dedication to locally grown products.” Mary Kay Vrba President of Hudson Valley Tourism states “Working together with HVADC not only highlights the local foods but also will help to further the awareness of the farms that are available for our visitors to stop by and bring home locally grown products and dine in local restaurants serving local foods”.

HVADC is offering free business memberships to farmers and restaurants to participate in the Hudson Valley Bounty program and take advantage of the promotional offerings being made through this grant. Interested business owners should contact Cassandra Brooks at 518-432-5360 x. 303 or via email at for more information. People are encouraged to visit to locate farms, farmers markets and restaurants serving delicious meals using local products.

HVADC is also please to announce that Cassandra Brooks is participating in this effort as an intern working on the Hudson Valley Bounty program. Ms. Brooks is a SUNY Cobleskill student and will graduate with a bachelor of technology degree in Agricultural Business Management in December. Ms. Brooks was raised on a dairy farm in Ulster County and has worked at multiple produce and agricultural tourism/education farms. “I look forward to my time at HVADC and through my family farm experience, I can appreciate the need to market local area farms in order to enhance their bottom line,” said Ms. Brooks.


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