Claudia Jacobs – Solving the Home Staging Puzzle - Daily Hudson Valley News

Claudia Jacobs – Solving the Home Staging Puzzle

Jun 4th, 2013 | By | Category: Lifestyle

Staging? What’s that? How does it work?

As a professional stager, these questions are presented all the time from people who are curious, never heard of staging, are thinking of selling, are not selling and yes, even people in the Real Estate business.

My staging consultations are with people who plan on selling their home. They either contact me directly or are referred by the Realtor, the Builder who is trying to help them sell their home to buy and move into one of their new home or a caring person who just wants to help.

Let me break down the levels of staging. Feel free to share this article or save it if you plan on selling in the future.

Levels of staging: Occupied vs Vacant

Occupied Staging = the homeowner lives in the home while house is on the market

The basic consultation consists of walking through the house and giving room-by-room instructions on what needs to be done to get the house ready for sale. These instructions are given verbally for the seller who takes notes or I take notes and send them a report with written instructions.

The instructions can include house repair, cleaning issues, editing, de-cluttering, furniture rearrangement or tips on how to update the home with or without remodeling. Depending on the time line of placing home on market, some clients want to know what changes to make to enjoy their home now while they are living in it but avoid making selections that will become problematic when trying to sell.

The two-step process for occupied usually involves the initial consultation then the staging redesign. If a home is already on the market without any offers, the frustrated seller will contact me to do a staging redesign

The staging redesign involves hands on room redesign. Furniture will be rearranged for optimum showings both online and in person. The goal of staging is to capture the buyers’ attention and that first impression is in the listing photos. Architectural features and the home itself are showcased, not the stuff. Properly placed furniture and accessories will create a lifestyle to emotionally connect with the buyer.

If needed, decorative accessories and furniture pieces can be rented.

Vacant staging = the homeowner is no longer living in the house

If the house is empty furniture is either purchased, rented or items from the owner’s house can be used for staging the vacant house. Some clients who have multiple properties have furniture that can be distributed between the properties or from their storage facilities.

In some cases furniture may be left in the house and the house will be staged using remaining furniture. Decorative accessories can be rented.

Furniture rental and accessories packages are available for staging a vacant home.

Things to remember:

~The cost of staging is less than the first price reduction. This is true even in the case where furniture is rented to stage the house.

~ Staging is tax deductible to the seller.

~Days on the market: price of home decreases the longer a house sits on the market.

~Staging can take place at any time but it is best to stage before listing. Spend some money to make more money (refer back to the first item).


Have a decorating question? Send it to Claudia.

Claudia Jacobs DesignsClaudia Jacobs is a decorator, professional stager, columnist, mom, friend & not in that order. Living life with joy & owner of Claudia Jacobs Designs in Goshen, NY. Voted 2011 RESA Professional Stager of the Year in the Northeast. Claudia can be seen each Tuesday on Hudson Valley Insider. Visit or call 845-294-8993. Send questions and photos to Follow her on Facebook & Twitter.


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