Claudia Jacobs – Be a ProActive Seller - Daily Hudson Valley News

Claudia Jacobs – Be a ProActive Seller

Jul 10th, 2012 | By | Category: Lifestyle

Life is what you make of it.  So is the current real estate market. Let’s face it, it’s tough out there. But there is something to the concept of how we create our own reality. One morning I woke up thinking, “today will be a great day”. It turned out to be amazing.

If you are going to sell your home, you need to be proactive. The days of snapping a few photos and putting a “for sale” sign on the lawn are over. If you are working with a realtor who is only doing that, they are doing you a great injustice. The house for sale needs to be priced right and marketed properly to appeal to the home buyer. It’s a buyer’s market.

Be a proactive seller. Prepare your house for sale by staging it. This means: Clean, De-clutter, Repair, and Create an atmosphere. It is difficult to be objective in your own home. A staging consultation gives the instructions you need to appeal to the potential buyer. Always ask for credentials and references. I enjoy working directly with my staging clients to help them stage and rearrange the rooms together.

Another way to be proactive is to have a prelisting home inspection before it becomes a bargaining chip. George Famulare of Highland Mills is owner of #1 All County Home Inspections, Inc (917-453-0676). “Having the home inspected before it’s listed is recommended.  With the current inventory, sellers need an edge. This will give the seller time to correct many items, thereby minimizing an inspector’s findings, which will make the house more appealing”, says Famulare.

Being a proactive seller will help you stand out in this competitive market. Interview a few realtors before making a decision on who will get the listing. Ask about their marketing plan. Every seller must know: pricing gets you in the game, staging gets you the offer.

Let’s face it, buying or selling a home is an emotional experience. The seller needs to emotionally start letting go of their home. Staging helps. Once a buyer connects to the house, it is sold. Staging helps there too.

Keep in mind, the price of staging is less than the seller’s first price reduction. If you are selling, stage the house for sale and make sure your online photos look good. Being proactive is the way to sell quickly and for more money instead of reducing the price repeatedly.


Have a decorating question? Send it to Claudia.

Claudia Jacobs DesignsClaudia Jacobs is a decorator, professional stager, columnist, mom, friend & not in that order. Living life with joy & owner of Claudia Jacobs Designs in Goshen, NY. Voted 2011 RESA Professional Stager of the Year in the Northeast. Claudia can be seen each Tuesday on Hudson Valley Insider. Visit or call 845-294-8993. Send questions and photos to Follow her on Facebook & Twitter.


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