AJ Ross Creative Media Designs New Website For Orange County Tourism - Daily Hudson Valley News

AJ Ross Creative Media Designs New Website For Orange County Tourism

Oct 28th, 2011 | By | Category: General Interest

AJ Ross Creative Media is excited to announce that the agency has just completed the new Orange County Tourism website.  The recent completion of the new Orange County Tourism website, www.OrangeTourism.org. “When re designing the new site, we at AJ Ross wanted to modernize the look, feel and highlight the beauty of Orange County, NY that is located only a short drive North of New York City” states Allan Ross President of the agency.  The original site was created by AJ Ross in 2006, and needed an update to keep up with fast and constantly evolving technology.

The unique website is set apart by its reflection of all 4 seasons:  Spring, Summer, Fall and Winter.  As each season changes, the website will change with it, mimicking the beautiful scenic variations that Orange County experiences throughout the year.

In addition to its visual appeal, the new site has been brought up to current web standards, being user and device friendly.  With iPad’s and iPhone’s becoming more commonly used for web browsing, it was important to take into consideration that Flash is not supported on these devices, so sites that incorporate that cannot be viewed.  Even other smart phones and tablets that do have flash capability are moving away from it because of how draining it is on batteries.  With that in mind, the new site is Flash-free, and easy to navigate.

The site was also expanded so that in addition to tourism information, it also contains new sections like Fascinating Facts, Maps & Charts, Photo Galleries and even a Video.  The new site also ties into Orange County Tourism’s Facebook App, also created by AJ Ross, which boasts the same season changing theme, blended with valuable information on the county.

With so many wineries, historic sites and outdoor activities, the site has over 500 different informational pages, categorized for easy searching. Keeping all of the information organized and accessible was an important part of the website structure that also went hand in hand with a striking design.

As the site was created, the agency made sure that all aspects of SEO (Search Engine Optimization) were built in for the best results in Google, Yahoo, Bing and other Search Engines.

“We’re a four season destination, beautifully reflected in Orange County Tourism’s new web site. We’re very pleased with the site A.J. Ross Media has produced for us,” says Susan Hawvermale, the Director of Orange County Tourism.

AJ Ross Creative Media, located in the Hudson Valley’s historic Chester, NY, was founded by President and CEO Allan Ross and is celebrating its 20th  anniversary in business. A former set musician, jingle writer and producer, Ross parlayed that experience into the development of a full-service strategic marketing and PR agency. AJ Ross offers brand development, print, radio, and TV advertising production, graphic design, website and viral development, and public relations. Some of its clients include Orange County Tourism, Orange County Partnership, Finkelstein and Partners, Jacoby and Meyers, Partners In Safety and Catholic Charities of NYC. To learn more about AJ Ross Creative Media, visit www.ajross.com, call 800-723-4644, or email info@ajross.com.

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